June 01, 2016

Since 2016, while at L'Oreal Tyra has produced a large body of work including social content creation, influencer strategy, digital platform optimization and market trend spotting. Happy to share upon request.  

While interning for Pace Public Relations, GLO Science launched a new GLO Pop kit marketed towards women looking to vacation during the summer. The document attached includes both her pitch and secured placements for the following client. 

Attached is a press release sample for the CoverGirl Self Renewing Lipstick launch completed for Marina Maher Communications.

Tyra used vintage barbie dolls to reflect 70's fashion trends for her graphic magazine project while attending Syracuse University. 

While attending Syracuse University, Tyra served as a beauty editor for on campus fashion and beauty magazine, Zipped. Attached is a sample article Tyra wrote speaking on bold brows as a current beauty trend.