While most teenage girls were running home to catch their favorite episode of Lizzie McGuire, 14-year-old Tyra Booker launched her own online beauty platform which grew to over 32,000 subscribers and 2 million video views. In less than 3 years, companies such as Alison Brod PR, Nine West and Conde Nast approached her to represent their brands.

Tyra's online personal brand encouraged her to use her gift of gab for others as a Public Relations major in the S.I. Newhouse School of Communications at Syracuse University. In the fall of 2017, Tyra joined the L'Oreal group in pursuit of innovating the beauty category from a digital capacity and therapy for beauty junkies.